Find out whether or not reviews have an impact on local SEO rankings. Learn what you can do to avoid bad feedback and keep your business from being penalized by Google!
In the wake of the COVID-19 pandemic, for those of us in the Local SEO world, one thing is clearer than ever: if you want your business to make an impact in your community, a strong local online presence is an absolute must. In addition to maintaining a complete and accurate Google My Business profile, user interaction — like getting ratings and reviews from your active customers — are a key component of any solid Local SEO strategy.
But do ratings and reviews really impact your local SEO? And if so, how?
Our 2021 Local SEO Rankings Study examined exactly that. To find out, we studied 5,624 business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.